I’ve talked about this before on my Instagram, but if you want to keep your aesthetics practice booked out months in advance, there’s a way to do it with a few proven, intentional and engaging types of ads.
We go over this more in-depth in my Masterclass (pop your info in here to watch right now!), but let’s walk through examples of these seven ads that your target audience won’t be able to resist!
The Introductory Ad
What would this look like? “I’m Dr. XYZ, founder of ABC Aesthetics. After 8 years as a PA in derm, I opened my practice to give women a natural, personalized approach to aging gracefully – no filters, just real results.”
The Educational Ad
A good example of something educational would be: “3 mistakes sabotaging your Botox results (and how to fix them): 1. Skipping post-treatment rules. 2. Not being consistent. 3. Going to the cheapest injector instead of the most qualified.”
The Value Ad
Ask all your team members their favorite sunscreen brands and why they love them. Make sure to keep this light, relatable and fun! Something like: “Our team’s favorite SPF picks for summer!”
The Testimonial Ad
Take a video of your client after talking about their experience and show them before their treatment with you, too! Text or captions overlaid on the video could include: “I used to hide behind makeup every day. Now I feel confident bare-faced – and I’ve never gotten so many compliments!” – ABC client after 3 months of our skin treatments.”
The Relatable Meta Ad
This video should showcase your team’s personality, while also feeling authentic and a little silly. Feel free to use a trending audio, too! “POV: You swore you’d just get a ‘little Botox’ and now your friends call you the Anti-Aging Queen 👑😂”
The User-Generated Ad
Ask a client or two to take videos of their experience coming in to see you, showing the practice, the treatment they chose, their results, skincare they bought afterwards and why they love being a patient at your aesthetics practice.
The Irresistible Offer Ad
This should be a package or bundle for an offer that has sold well organically! Just don’t forget to add value or urgency, like: “May Promo Alert: Book a lip filler + glow facial for $99 (normally $175). First 5 bookings only—DM us ‘MAYGLOW’ to claim.”
Need help putting all these ads together to book out your practice? Let’s connect to see if Instagram ads are right for medpsa or aesthetics practice!
