Your Go-To Aesthetics & MedSpa Marketing Blog

Read on for all things Facebook and Instagram ads for aesthetics. Whether you are wanting DFY or DIY and coaching support, I’m covering it all right here! 

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How To Book Patients From Your Medspa Facebook Ads
If you’re getting leads, but no bookings from your medspa Facebook ads, or your medical weight loss clinic Instagram ads, I’ve seen this before. And the root of the problem? Most medspa Facebook ads are built completely wrong because they rely on discounts, flash sales and cheap offers.  The reality...
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Six Ways To Succeed With Your Medspa Meta Ads
When I started BellaSocial in 2019, I was marketing to businesses across a variety of industries. But by May 2020 (officially six years ago!), I had niched down into running medical weight loss clinics and medspa Meta ads specifically. In the last six years, I’ve seen firsthand, and gained some hardwon...
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How To Understand Medspa Instagram Ads Leads: Referrals vs. Funnel
I’m about to change how you look at your medspa Instagram ads leads. This is something I’ve been thinking about after various ads strategy conversations with clients as we adapt to Meta’s recent AI changes. (I actually broke those down, and how they’re impacting your ads, in this blog...
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Seven Medspa Instagram Ads To Book Out Your Practice Now
I’ve talked about this before on my Instagram, but if you want to keep your aesthetics practice booked out months in advance, there’s a way to do it with a few proven, intentional and engaging types of ads.  We go over this more in-depth in my Masterclass (pop your info in here to watch right...
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Building Trust: The Key To Launching Medspa Meta Ads
You shouldn’t launch your medspa Meta ads without building trust. And we’re going to dive into exactly what this looks like in a bit, but let’s chat about something first. I know how tempting it can be to run a discount ad to get new clients into your medspa or wellness practice. But let me stop you...
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Why Your Medspa Facebook Ads Suddenly Aren't Working
If you’re medspa Facebook ads have felt a little off lately, you’re not imagining it.  I shared this with my email list this morning and posted this YouTube video earlier, but ICYM (in case you missed it): Meta recently made a pretty big update to how ads are delivered, changing one extremely...
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How To Optimize Your Medspa Instagram Ads In Three Ways
In the twelve years I’ve worked with medspas, weight loss clinics and other wellness practices, their social media has either been an asset in crushing their monthly bookings or a huge hindrance – especially Instagram. Not sure what to even look for here or where to start in correctly setting up your...
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How To Improve Your Mindset About Your Medspa Meta Ads
You might wonder when the best time is to take the plunge with Meta ads for your medspa or wellness practice. You might be asking yourself if there’s an ideal time. Maybe it’s based on a special you’re running this month or new treatments you’re excited about offering. I’ve talked about this...
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How To Properly Target Audiences With Meta Ads
I’m constantly getting questions from medspa owners (and business owners across a variety of industries) about why their Meta ads aren’t converting. When you’re new to Ads Manager – even when you’ve been using it for years – it feels like it could be the smallest setting you forgot to check. Or a new...
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Medspa Ads With Carolyn: My Helpful YouTube Channel
Welcome back to my blog! Lots of new and fun things to report since my last post (as I’m currently on the verge of delivering my fifth baby! YAY!!), but a business update I’m excited to share: I have a YouTube channel focused on medspa ads! Did you know that? I’ve actually got over 230 videos posted...
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Meet Your New Favorite Ads Expert

Hey hey! I'm Carolyn!

And I'm Obsessed With Helping You Leverage Profitable Facebook & Instagram Ads

You Started Your Practice to Transform Lives—But You’re Wearing All the Hats…

When you first opened your practice, your focus was on making a real difference for your clients.

But you quickly found yourself juggling everything—marketing, bookkeeping, HR, patient care, and more. It’s a lot, and it’s hard to keep up.

The one thing that should be your focus—booking clients—often gets lost in the shuffle.

That’s where we come in. Our team takes marketing and lead generation off your plate, ensuring your calendar stays full and your practice stays profitable.

So you can get back to doing what you do best—transforming your clients’ lives.

YOU MAY HAVE SEEN ME ON:

The Medspa Marketing Masterclass

free class for medspa owners who want to book out their practice in 30 days with Facebook and instagram ads

Watch the video and learn how to book out your Aesthetics Practice in 30 days with Facebook and Instagram ads! Then apply to work with us and get $550 off your monthly retainer services!

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