As a small business owner, you’re an expert in your industry, but you’re likely not an expert in running ads across Facebook and Instagram. That’s where I’ll happily assist! In this YouTube video, I run through what’s working for local Meta ads for small businesses right now.
And there are a few essential takeaways you should be aware of, as a business owner looking to leverage social media for sales. But first, here are some things to consider.
The Struggle With Local Meta Ads
In our increasingly purchase-driven online world, your ideal clients are highly aware of sales tactics and quick to spot when they’re being marketed to.
That said, business owners need to find creative and fun ways to get their customers’ attention and activate them to take the next step – to purchase whatever product you’re selling or book any appointment for a service. Competition is high and buyers’ attention is short.
Local businesses need to get seen, stay visible and develop trust.
Getting seen, staying visible and creating connection points, with organic content marketing and Meta ads, will help you develop a relationship with your ideal clients online.
It’s critical to create content that conveys what is in it for your audience of ideal clients – the transformation, authority, connection and trust.
The Solution: Local Meta Ads That Built Trust & Drive Action
The focus in your digital content needs to shift from conversion first to connection first.
You can do this easily by targeting people in your local area with highly specific creatives that get their attention, call them out and retarget them once they see this first video.
There are three pillars to focus on with both your organic content and Meta ads: connection, authority and trust.
When your audience sees your authority and feels the trust you’ve cultivated, they’re far more likely to take action. Conversions then become a natural next step, rather than a pushy ask.
And how can you effectively do this? With a proven, intentional ads funnel that builds on itself.
The Meta Ads Funnel for Local Businesses
This Meta ads funnel is one we’ve utilized for over six years, obtaining millions of dollars in sales for our medspa clients. This ads funnel can be broken down into a few different steps.
Attraction is the first step. Become highly visible to your ideal client. Make them notice you in a way that feels personal, comical and/or stops them in their tracks.
Education comes after the initial attraction. Show your clients that you can, and will, solve their problem, while simultaneously positioning yourself as the authority locally in your industry.
Trust-building flows naturally from education. Showcase your authority and create that connection with your ideal clients. Make them feel confident in you before they buy.
Consideration comes after establishing trust. Nudge them toward your offer and position your services, expertise, products and services as the natural choice. Highlight the change you can offer clients with incredible transformations and results previously obtained for other clients.
Finally, the purchase. Convert trust and familiarity into a sale or booked appointment. Make it as seamless as possible for your ideal clients to take action and buy what you’re selling.
There’s A LOT more to unpack here, which I do with visuals for the different ads funnel steps, as well as specific ads examples from my current medspa clients who are crushing it on social media. Make sure to give the video a full watch and let me know what you think too!
And of course, if you’re a medspa owner and ready to book out your practice with intentional, trust-building ads, let’s talk more!
