I’ve been running Meta ads for over 12 years. For the last 6+ years, my agency, BellaSocial Marketing, has specialized in helping medspas, medical weight loss clinics and medical wellness practices grow. Are you getting leads from your medspa Meta and Instagram ads, but not seeing those leads turn into bookings? I’ve seen this before – many times. Before you blame your ads, fire your agency, or increase your ad spend, let’s talk.
We need to dive into what’s happening AFTER those leads come in. Where’s the drop off?
One of the biggest issues I see isn’t always the advertising itself. It’s what happens between someone expressing interest in your services and actually becoming a paying, returning patient.
In my most recent YouTube, I’m reviewing what I look at when a medspa is generating leads, but struggling to fill its schedule. I walk through the numbers I’d audit before deciding your Meta medspa ads aren’t working.
I’m breaking down some other key considerations too, like:
- Why getting more leads won’t necessarily get you more bookings.
- The mistakes I see medspas consistently making in their follow-up DMs, emails and sales conversations with patients.
- Why consultation show-up and close rates matter as much as cost per lead.
- How patient retention impacts how you evaluate your marketing ROI.
I also take you through an example with 47 leads to show you how to determine whether your problem is lead generation, follow-up, consultations or closing.
Because if you’re paying to acquire patients but aren’t following up with them, converting them, or retaining them? Spending more on ads isn’t necessarily going to solve your problem.
Want to see what’s actually working for our medspa clients? Download our Medspa Marketing Case Studies and see the advertising strategies, patient acquisition processes, and results behind four medical practices we’ve worked with.
Then, complete the audit at the end to help you determine whether your practice is ready to invest in Meta advertising with BellaSocial Marketing.
