You might wonder when the best time is to take the plunge with Meta ads for your medspa or wellness practice.
You might be asking yourself if there’s an ideal time. Maybe it’s based on a special you’re running this month or new treatments you’re excited about offering.
I’ve talked about this a lot, in the past, on my Instagram, but there’s one way I can tell with certainty you’re NOT ready to run ads for your practice. And changing this is the key to improving your mindset about your medspa Meta ads.
If your first question is, “How much does it cost?” you’re not ready. And sis, we need to talk.
Why is this THE red flag for me? And THE mindset to change? If you’re looking at running ads like an expense, rather than the investment it should be, you need a bit of a reality check.
The most successful clients I’ve seen and worked with in the last 10+ years – whether they’re medspas, weight loss clinics or wellness practices – lead with the question, “How much should I invest in ads to get the results I need and want?”
These are the aesthetics practices, nationwide, making $20k every day without burning out – because they know ads aren’t magic. They know they have to put in work before they can run ads successfully.
And these practices have put in the work to build that solid foundation for successful ads with a proven offer – premium services that people need, and want, that are consistently booking.
These practices have an easy process that seamlessly takes people from potential clients to return customers. These practices have engaging, authentic organic marketing that showcases all this, while instilling trust in their current and potential clients.
These successful aesthetics and wellness practices aren’t looking for a shortcut or a magic solution to avoid putting in the work. They already know ads are the gasoline on the fire, not the fire itself.
This is the reality, and the go-getter mindset, of medspas and wellness practices who are guaranteed to run effective Meta ad campaigns.
The “What does it cost?” mindset will keep you stuck in feast-and-famine mode forever. And it’ll prevent you from scaling your practice.
So, if you’re shopping around for the cheapest ad agency or falling for the “100 leads or you don’t pay” bro marketing talking points, you’re not ready to run ads.
If you’re building momentum, want to stop chasing leads, are ready to build trust and explode your visibility and bookings, let’s chat. You could be booked out for two months, just 30 days from today
