How To Properly Target Audiences With Meta Ads (Video)

Stock image of a woman getting a facial, with two smaller, overlaid images of a smiling female, next to text that reads, "Tips from YouTube | The BellaSocial Blog | Meta Ads Expert for Medspas, Aesthetics & Wellness Practices"

I’m constantly getting questions from medspa owners (and business owners across a variety of industries) about why their Meta ads aren’t converting.

When you’re new to Ads Manager – even when you’ve been using it for years – it feels like it could be the smallest setting you forgot to check. Or a new feature you don’t know about that’s slowing down your reach.

Maybe it’s the ad itself. It’s possible your copy isn’t compelling enough or your offer just doesn’t resonate like you thought it would. 

If your medspa or medical weight loss Meta ads aren’t converting, it’s probably not a forgotten setting, your copy or your offer. 

I’ve been in the world of Facebook and Instagram ads for over a decade and I can tell you if your ads aren’t converting…your audience targeting is the problem.

I specialize in helping medspas and medical weight loss clinics generate consistent, high-quality leads using Meta ads. If you don’t think this is a reality for your medspa, it’s absolutely possible with a proven audience strategy, like mine. 

I recently broke down the exact audience strategy I use on my YouTube to help my medical weight loss and medspa clients book 10-12 new patients each week and hit $30K+ months using Meta ads. 

In the video, I’ll teach you step-by-step:

  • How to choose the RIGHT audiences for your medspa,
  • Ways to fix the biggest targeting mistakes killing your results,
  • The difference between cold, warm, and lookalike audiences, and A LOT more!

If you’re feeling defeated by leads that don’t book or confused about money wasted on ads that “used to work,” this is the video for you!

Have additional questions on effective audience targeting via Meta ads? Leave me a comment below or feel free to reach out directly. And, of course, don’t forget to subscribe over on my YouTube.

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I'm Carolyn!

The 12-Year Ads Expert and Coach you NEED in your business! I am so ready to support you in learning how to run ads, so you can spend less time selling on your phone and more time doing what you love with who you love. Let’s work together to leverage this premium tool so you can sign clients on repeat, ditch the highs and lows of stress and income that come with having to launch organically and hit those consistent 5-figure months

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