After over a decade in digital marketing, I’ve run thousands of Meta ads across Facebook and Instagram in that time. Now, this might seem obvious, but the best medspa Instagram ads are simple and build on one another.
And I can say with certainty that there are five critical ways, and things to include in your content, to capture your potential clients’ attention with scroll-stopping ads.
The first thing? An irresistible offer. This isn’t a discount. It’s usually a bundle of your best and most wanted service services. Something like, “Get smooth and glowy skin on before summer starts! Don’t miss $150 OFF our best-selling tox and filler combo!”
The second thing? Movement in the first three seconds of the video. You want to keep people’s attention on your video as long as you, which means the content needs to be as dynamic as possible. This Reel (from one of my amazing clients, Amanda!), is a great example of this with nonstop movement!
The third thing? You (the person offering the service) talking face to camera about the transformation and what they can expect when they book this offer. No one can talk with more knowledge and confidence about the success of your services than you!
The fourth? Captions on the video. Now, this is a bit of a non-negotiable since it’s required for proper accessibility, but it’s also a best practice for high-performing Instagram ads.
The last thing? A headline on the video that tells viewers the price they’ll save and the title of the package for something they want. For example, “Tight skin for summer days and beach vacays!”
I’ve mentioned this in a previous blog post, but these tactics go hand-in-hand with creating and leveraging the most successful, and proven, ads that have filled my clients’ calendars within two weeks of launching:
- The introductory ad,
- The educational ad,
- The value-based ad,
- The results-centric ad,
- The relatable and funny ad,
- The user-generated ad, and of course,
- The resistible offer ad, like I mentioned above.
Let’s talk more if you think it’s time to start running ads that’ll get your practice booked out!
