We need to talk about your medspa Meta ads budget because I’ve noticed a little bit of confusion here.
If you’re a practice owner choosing your medspa ads budget based on what feels comfortable, instead of building your budget backwards from your actual growth goals, I’ve got the video for you, my friend!
You want twenty new patients monthly? Great! First we need to determine what your advertising budget should look like.
This is also the time to consider a few key questions. How much does it cost to generate a booked consultation? How many consultations actually turn into paying patients? What is the average patient worth to your practice?
And these questions become even more important if you charge $200 or $300+ just for someone to walk through the door for a consultation. Why?
I’ve explained this concept in a recent blog, but think of it this way: you’re asking a stranger on Instagram to trust you enough to hand over their credit card before they’ve even met you.
This requires ads that allow your audience to see you, understand your services, learn from you, and ultimately, trust you enough to pay you for your premium high-ticket services. This requires more than throwing $20/day at Meta and hoping for the best.
In this video, I’m breaking down all your medspa ads budget-related questions. I’m tackling everything I’ve seen in my 6+ years running medspa Meta ads, including:
- Why I build our clients’ ad budgets backwards and the tool I use.
- Why paid consultations change your advertising strategy.
- The difference between the cost of a consultation and the cost of acquiring a new patient.
- Why patient lifetime value matters.
- Why a $200 cost per booking isn’t necessarily “expensive.”
- Why premium practices need a longer-term nurture strategy and
- Why your growth goals and your ad budget actually have to make sense together.
The underlying truth here? Scared money doesn’t make money. But reckless spending doesn’t either.
The goal isn’t to spend MORE just for the sake of spending more. The goal is to know your numbers well enough to understand what you can profitably afford to spend to acquire a patient.
Because spending $100K on a machine, and then pinching pennies when it comes to getting people through the door to actually USE it, is not the way forward. Your $100K machine sitting in an empty treatment room isn’t making you any money.
But Meta certainly can with the right medspa ads budget.
Watch the YouTube video now! And get my FREE Medspa Case Studies Download to see the proof that Meta ads can actually get you to $30K, $40K and even $50K months. These are the kinds of results we’ve consistently gotten for our medspa clients. And your medspa could be next!
