In my 12 years as a Meta ads expert, with over half that time focused on medspa marketing, I’ve helped some amazing aesthetics and wellness practices get business-transforming results through Facebook and Instagram ads.
With over a decade working in Ads Manager under my belt, I’ve learned what settings to check to ensure Meta isn’t changing our clients’ ads settings with updates and, more recently, AI enhancements.
I’m here to tell you – if you’re a medspa or medical weight loss clinic and you’re choosing a very specific audience for your Meta and Instagram ads to reach, Meta is ignoring your set parameters and increasingly charging you for unqualified leads that will never become patients.
Why? Because of new AI tools embedded into Ads Manager, of course.
With the rollout of Advantage+ Audience and Advantage+ Creatives, Meta automatically expands your targeting beyond the audience you select, as well as changes the way your ads look. It goes without saying, but this can seriously impact your lead quality, and ad performance, besides forcing you to swear you’ll never run Meta ads again.
It probably feels like they want you to fail by making it difficult, right? Well, I’m here to help you through these kinds of AI changes and updates.
In this step-by-step tutorial, I show you exactly how to turn off Advantage+ Audience, AI creative enhancements, AI budgets and other (unnecessary) new features in Meta Ads Manager.
I want you to regain control of your medspa Meta ads and ensure they’re reaching the right people, with the destined budget and effective messaging.
This video also walks you through the underlying reasons why Meta automatically expands your targeting and where it can hurt your ad performance. I also take you through what Advantage+ Audience actually does and how other AI enhancements can ruin your ad creatives without you even knowing it.
If you’ve ever felt like your Meta ads are reaching the wrong people, this Advantage+ Audience setting is probably the culprit. And my quick walkthrough will help you fix it, and immediately stop wasted ad spend, in just a few minutes.
Give the video a watch and don’t forget to subscribe to my channel, Medspa Ads with Carolyn! And if you find it helpful, feel free to leave me a comment or two!
If you’re a medspa owner who feels burnt out running your own ads, throwing money out the window, and wasting ad spend without any return, you might just need the right boutique agency to help.
See our clients’ results and book a call with me here to talk next steps. I look forward to hearing from you!
