Having worked with aesthetics and medical weight loss practices for over six years, I can easily spot when a practice will succeed with their medspa Instagram ads before we even set them up.
I’ve come up with a list of questions that can help medspa owners and practitioners determine if their medspa will be profitable with Instagram ads, allowing these successful practices to easily scale.
Would your medspa pass this test? Let’s dive into the six things I’ve learned to look out for and the questions you can ask yourself.
First: Your medspa Instagram ads offer.
Your medspa should have a clear, irresistible offer (or two!) to entice new patients to book quickly, and excitedly, with your practice. Other considerations around this offer include the following:
- Do you have a concise offer that converts?
- Do you have a clear introductory offer for new patients?
- Is there a specific service you want to push with ads?
- Is there a compelling reason for someone to book now?
Second: Your booking process.
Your practice’s appointment system should be simple and easy for new clients to figure out. You don’t want to risk losing someone who is ready to sign up because of unnecessary bottlenecks when booking.
Some other questions to truthfully answer are:
- Do you have a seamless way for patients to book?
- Do you have a dedicated page for the offer or service?
- Is your booking system easy to use?
- Can your booking CRM be tracked with a pixel to measure your ROI?
- Is your booking button obvious (“above the fold”) on mobile and desktop?
Third: Your social proof.
Compelling evidence of how you’ve transformed your clients’ lives speaks more than almost anything else you can offer – especially if it’s user-generated social proof you can reshare! Other considerations to think about would be:
- Do you have before-and-after photos?
- What about reviews and testimonials? Or patient results on video?
- Do you have provider credentials anywhere?
Fourth: Your team and capacity.
Your practice’s back-end flow needs to be as seamless and clear as your front-end booking process. Every step should be broken down and every person on the team should know their role. And of course, you want to make sure you don’t overbook and overwhelm your staff either!
The questions to ask here would be along these lines:
- How many additional bookings can you realistically handle each month?
- Do you actually have room in your schedule?
- Who is answering the phone?
- Who is following up with leads?
- Who is responding to DMs or inquiries?
Fifth: Your medspa statistics.
You need to have a handle on how your medspa is performing right now to see where you want your results to be after you launch ads. Ask yourselves the following questions:
- Do you know your appointment numbers and metrics?
- Do you know your close rate?
- Do you know how long it takes for a patient to find you and decide to book?
- What is your average treatment value?
- What is the lifetime value of a patient?
Sixth: Your practice’s visibility.
The medspas that haven’t maximized their visibility online are the ones getting left behind. You need your ideal clients to easily find you and become familiar with your practice, your offerings and you – especially on social media!
Think about your answers to these questions:
- Are you comfortable on camera?
- Are you willing to show treatments, processes and results?
- Do you have a clear position in your market?
- Why should someone choose your medspa over others in your area?
If your medspa can’t answer yes to the majority of the questions above, focus on these essentials first. Instagram ads only amplify what’s already working! And if your medspa can confidently say yes to most of these questions, your practice is ready to implement profitable ads that will allow them to scale.
Let’s chat about booking out your practice!
