The most impactful, powerful category of medspa Meta ads you can run are user-generated content ads.
These are THE ads that keeps our aesthetics clients booked out one to two months in advance. We’ve been running aesthetics and medspa ads across Facebook and Instagram for over six years now, so trust me – these ads work.
User-generated medspa Meta ads are my favorite for aesthetic and wellness practices because I like to think of them as a friend’s personal recommendation.
You’re scrolling on Instagram or Facebook and see someone who looks and sounds like you, vouching for a certain service they got at a local practice that transformed their life.
Maybe it was the customized weight loss plan that got her back on her feet after she had her first baby. Maybe it was hormonal testing and PRP treatments that made him feel like himself again. Or maybe it was the tox regimen that gave her the confidence she’d been looking for since high school.
User-generated content is far more compelling and persuasive than promises made by a brand. Why? Because this content taps into that “real people, real results, real trust” dynamic.
It’s relatable, authentic and it’s social proof in action. No pushy sales tactics – just honest excitement and the real reason for someone’s glowy skin, slim-down, plump lips or hair regrowth.
When a brand says “Trust us, this works!” you’re probably thinking, “They’re just trying to get my money, of course they’re going to say it works.” It’s like going to a party and having the host talk about themselves all night. You’re going to tune out and think they’re full of it.
However, when a real person – someone who looks, sounds or seems like you – says “Hey! This works for me and here’s my experience…” you’ll lean in and listen.
Here’s another way to understand why user-generated content is so powerful: think about when you’re heading to a restaurant. You can look at the restaurant’s website all day, but you’re probably going to check the Google reviews before you make your final decision to go there. Those real stories, pictures and honest feedback carry way more weight than fancy website photos.
When a potential client sees someone like them sharing their glow-up, they’re more likely to believe, “Hey, maybe this could work for me too!”
If you’re wondering how to use this type of user-generated content in your medspa Meta ads campaign, leave me a comment below!
And if you’re ready to book out your practice with done-for-you ads, let’s chat.
