I’ve run Facebook and Instagram ads for over a decade. Over half of that time has been focused on the medspa and wellness niche, allowing our medspa marketing agency to hone our proven process and ensure our clients stay booked out three to four weeks in advance.
While these medspa clients are each unique, located throughout the United States, and specializing in different areas of aesthetics and wellness, there are some things all our most successful clients’ practices have in common. These are the things that allow our clients to consistently pull $40K to $80K months.
I’ve broken this down over on Instagram before, but let’s dive in a little more deeply.
The Fifteen Must-Have’s For Medspa Marketing Success
Number One: Medspa marketing is an investment.
All our most successful clients see their marketing as an investment, not an expense. They know they’re either going to have to invest time or money into getting seen by the right people online. And sometimes it’s a combination of both!
Our clients started investing time using social media to grow, and eventually, they invested money into ads to continue to scale their practice. Our clients are willing to invest in marketing to hit a new level of increased exposure, instead of waiting to lose potential clients to new medspas popping up all over the place.
Number Two: Strong foundational processes lend themselves to scaling.
One thing that sets all our most successful medspa clients apart? They all have seamless back-end systems in place to easily handle growth and scaling. They immediately contact any, and all, leads that reach out to them. Their conversion processes and client experience system are absolutely solid, meaning they’re ready to scale without any sort of chaos. Why? Because their foundation – the processes they’re built their practice on – is already so strong.
Number Three: Shortcuts don’t make for long-term, sustainable growth in your medspa marketing.
Our most successful medspa clients are ready to play the long game, understanding that it took years of hard work and consistency to get where they are.
They know getting to the next level is also going to take patience and perseverance too – not to mention hard work. Our clients are also coachable though and willing to implement recommended strategies from experts they hire and trust, beyond our boutique ads agency.
Number Four: Know the worth of your medspa services and luxury pricing.
Regardless of which aesthetics area they practice, all of our clients are aligned on the worth of their luxury services. None of our clients compete on price or try to constantly discount their high-ticket services. They stand behind what they offer, and the cost of those services, without apology.
What do they focus on instead? Their value. Our most successful clients focus on the luxury experience, and incredible results they offer clients, rather than trying to be the cheapest in town. They’re not spying on what other medspas’ sales are running or trying to compete on price.
They know their value and they stand behind their higher prices.
Number Five: Visibility is just as essential to success as high quality work.
All our most successful medspa marketing clients have worked hard to be the best in their specialty. The quality of their work makes them the best, but they also understand that being visible is just as essential as being the best.
Regardless of what type of practitioner our clients are – we have surgeons, CRNPs, doctors, NPs and beyond – they know it doesn’t matter if they’re the best, if they’re not visible at all. They further know that getting visible is the number one priority, in addition to providing the highest quality services.
Being the best and being the most visible are equally critical if a medspa wants to grow and scale.
Number Six: Medspa clients booking 24/7 is both the expectation and norm.
Our most successful clients want bookings coming in all day, at any time of the day. They’re aware that effective medspa marketing is critical to ensuring this happens and have spent hours of time on social media to invest in effective organic marketing.
They know organic isn’t enough though, depending on Facebook and Instagram ads, so they can consistently book new clients without having to be in front of the camera constantly.
Whether they’re seeing patients, on vacation, sleeping, or in meetings, our clients are booking patients through their ads. They’ve trusted the process, and the marketing experts they hire (like us), to make it happen for them.
Number Seven: Decisions based on emotions cause chaos.
A major key to success for our medspa marketing clients is making decisions based on the data in front of them, trusting both the data and the process.
I’ve said this before in a blog, but our clients don’t make rash decisions based on emotion. They don’t quit just after thirty days of a marketing strategy or pivot our strategy at the first signs of uncertainty. They know emotion doesn’t create results – patience does. And patience pays off every time.
Number Eight: Trial and error is necessary.
Our clients aren’t afraid to test out different strategies in their practice if one isn’t working – whether in their marketing, business processes or something else. They know adjustment are needed, and taking their practice in a different direction, is sometimes necessary for success.
They also don’t just throw up their hands and quit, especially after one setback. Our most successful clients keep measuring, testing and improving. They fail forward if they find something doesn’t work. And if something does work? They amplify it over and over again.
Number Nine: Showing up on camera builds authenticity and trust in medspa marketing.
I’ve said this before in another blog, but our most successful clients aren’t afraid to show up on camera. They recognize that they are the face of their brand. Showing up authentically on social media helps them attract the right clients and build trust with the clientele they want to reach.
Number Ten: Spending more on leads is expected with higher ticket medspa services.
After years of offering luxury services, our medspa clients know success lies in focusing on potential clients who appreciate their expertise and are willing to invest in their wellness.
Our clients aren’t chasing discount shoppers or one-off bookings. They also aren’t relying on flash sales to grow. They understand they offer a luxury service. And because of that, our medspa clients are willing to pay a higher cost per lead to get the right clients into their practice – and coming back again and again.
Number Eleven: Effective medspa marketing leads to growth beyond new clients.
Our most successful clients view their medspa marketing as a way to build an empire, as well as an avenue to other growth. They recognize that effective marketing is critical to expanding their team, opening new clinics, gaining more visibility, followers and increased trust in their name and brand.
This all starts with getting seen, so they are happy to invest in that visibility to pursue other aspirations for their practice.
Number Twelve: Marketing shouldn’t lead to burnout.
Expanding your marketing efforts doesn’t mean excessive marketing. Our medspa clients understand this. They keep their marketing fun, authentic, relatable and manageable, which helps keep their calendars full of high-paying repeat clients and high-paying new clientele.
Number Thirteen: Aesthetics is a maintenance business.
Our most successful clients prioritize client retention. They understand that staying top of mind with past clients is critical to scaling their practice. Why? Because aesthetics and wellness is all about maintenance. The best and most successful medspas need to invest in staying top of mind with their followers, so they’re showing up consistently in their clients’ feeds – current and potential clients.
Number Fourteen: Faith over fear.
As cliche as it is, to be successful you have to have faith in yourself. Our most successful medspa marketing clients believe in themselves ferociously. They take the leap. They follow through and trust the process in building their practices. And the results are there to show for it.
Number Fifteen: Consistency is key – not virality.
Our clients aim for consistency when it comes to their medspa marketing – not virality. They focus on steady, reliable growth, as opposed to random viral moments. They know virality is not going to last, and instead, value consistent, booked calendars with multiple, quality posts, rather than reaching millions of people with one viral post.
Does your medspa have anything in common with our most successful medspa practices? Are you thinking about hiring a boutique ads agency that has a proven process for booking you three to four weeks in advance? Let’s see if you’re a good fit for our team!
